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Mercury Local

Partner services · The Charlotte Mercury

Everything worth winning happens in the first hour.

Mercury Local puts local businesses in front of their neighbors, then helps them answer while the customer is still deciding.

Tell us about your business →
0:00 · INQUIRY7×WITHIN THE HOUR37%OF FIRMS MAKE IT23%NEVER REPLY

7×

as likely to reach the customer when you reply within the hour rather than an hour later

60×

as likely as a business that waits a day or more

37%

of 2,241 companies answered a web inquiry within an hour

23%

never answered at all

Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011.

Three moments, one clock.

Before they ask

Get found

  • Partner campaignsCampaign pages, reader guides and placements across our papers.
  • Neighborhood presenceSpotlights, event coverage and photo galleries.

The first hour

Get answered

  • WebsitesLive prices and availability, and an inquiry form that reaches you at once.
  • Email mystery shopsWe time how long you take to reply, to the minute, and show you what the reply said.

After the sale

Get remembered

  • Brands we build and runA name and site for a new service line, with the leads sent to you.
  • Newsletters and auditsNewsletters sent from your own address; search and reputation checkups.

Partners on the clock.

Partner campaign

Storm Guard Charlotte

A roofing campaign on Strolling Ballantyne: a campaign page, three homeowner guides, placements on the homepage and homes section, and an “Ask about your roof” form.

See the campaign →

Brand we built

Charlotte Aglow

A holiday lighting brand, powered by Storm Guard Charlotte. We built the name, the site and the lead capture, and promote it across our Charlotte papers.

Launching September 22

Website and sponsorship

Farmington Storage

A website with live rates and a size guide that carries The Farmington Mercury’s local news, plus a sponsor credit across the paper’s coverage of Farmington.

Visit the site →

Where your business is seen.

Our partners appear on neighborhood papers people read for the news: council votes, police logs, new businesses, school decisions and weekend events.

1,046 articles and 862 people, places and businesses covered, counted live.

One pass, not three

We Built Our Own, No. 17. 133 plain-language fixes across three sites, made once, from one place.

Sep 27, 2026

What AI actually did

We Built Our Own, No. 15. What I decided, what the machine built, what it got wrong.

Sep 26, 2026