Partner campaign
Storm Guard Charlotte
A roofing campaign on Strolling Ballantyne: a campaign page, three homeowner guides, placements on the homepage and homes section, and an “Ask about your roof” form.
See the campaign →Partner services · The Charlotte Mercury
Mercury Local puts local businesses in front of their neighbors, then helps them answer while the customer is still deciding.
Tell us about your business →7×
as likely to reach the customer when you reply within the hour rather than an hour later
60×
as likely as a business that waits a day or more
37%
of 2,241 companies answered a web inquiry within an hour
23%
never answered at all
Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011.
Before they ask
The first hour
After the sale
Partner campaign
A roofing campaign on Strolling Ballantyne: a campaign page, three homeowner guides, placements on the homepage and homes section, and an “Ask about your roof” form.
See the campaign →Brand we built
A holiday lighting brand, powered by Storm Guard Charlotte. We built the name, the site and the lead capture, and promote it across our Charlotte papers.
Launching September 22
Website and sponsorship
A website with live rates and a size guide that carries The Farmington Mercury’s local news, plus a sponsor credit across the paper’s coverage of Farmington.
Visit the site →Our partners appear on neighborhood papers people read for the news: council votes, police logs, new businesses, school decisions and weekend events.
The Farmington Mercury
Farmington, Conn. · 709 articles
Strolling Ballantyne
Charlotte · 217 articles
Strolling Firethorne
Charlotte · 77 articles
Fourth Ward Charlotte
Uptown Charlotte · 24 articles
1,027 articles and 798 people, places and businesses covered, counted live.
Two publications cover the same Farmington, Connecticut police arrest log. One publishes weekly with five data fields and a wall of ads.
Apr 14, 2026
The local news industry got both halves of the attention equation wrong. Mercury Local is built to get them right.
Mar 30, 2026
A single article attracts attention. Coverage accumulates it. The difference is the distance between a reader who found you once and a reader who comes back.
Mar 29, 2026