Partner campaign
Storm Guard Charlotte
A roofing campaign on Strolling Ballantyne: a campaign page, three homeowner guides, placements on the homepage and homes section, and an “Ask about your roof” form.
See the campaign →Partner services · The Charlotte Mercury
Mercury Local puts local businesses in front of their neighbors, then helps them answer while the customer is still deciding.
Tell us about your business →7×
as likely to reach the customer when you reply within the hour rather than an hour later
60×
as likely as a business that waits a day or more
37%
of 2,241 companies answered a web inquiry within an hour
23%
never answered at all
Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011.
Before they ask
The first hour
After the sale
Partner campaign
A roofing campaign on Strolling Ballantyne: a campaign page, three homeowner guides, placements on the homepage and homes section, and an “Ask about your roof” form.
See the campaign →Brand we built
A holiday lighting brand, powered by Storm Guard Charlotte. We built the name, the site and the lead capture, and promote it across our Charlotte papers.
Visit the site →Website and sponsorship
A website with live rates and a size guide that carries The Farmington Mercury’s local news, plus a sponsor credit across the paper’s coverage of Farmington.
Visit the site →Our partners appear on neighborhood papers people read for the news: council votes, police logs, new businesses, school decisions and weekend events.
The Farmington Mercury
Farmington, Conn. · 707 articles
Strolling Ballantyne
Charlotte · 224 articles
Strolling Firethorne
Charlotte · 79 articles
Fourth Ward Charlotte
Uptown Charlotte · 26 articles
1,036 articles and 1,051 people, places and businesses covered, counted live.
We Built Our Own, No. 20. The Charlotte Mercury got new type on October 9, chosen for reading rather than looks.
Oct 9, 2026
We Built Our Own, No. 19. If somebody has to remember to update a page, it's going to go stale. So we stopped typing the page.
Oct 2, 2026
We Built Our Own, No. 18. We renamed a section "Town Hall" and readers landed on a federal sentencing.
Oct 2, 2026