What We Do
Mercury Local is the partner-services company of The Charlotte Mercury. We help local businesses get found by their neighbors, answer them quickly, and stay in mind after the sale. That means campaigns on our neighborhood papers, brands and websites we build and run, search and reputation audits, and email mystery shops that time how fast a business replies.
Why the First Hour
In a study published in Harvard Business Review, businesses that answered a web inquiry within an hour were nearly seven times as likely to reach the customer as businesses that waited one more hour, and more than sixty times as likely as those that waited a day or longer. Most of what we build is aimed at that hour: being where customers are looking, and being ready when they ask.
Where Our Partners Appear
Our partners run on four neighborhood papers published by The Charlotte Mercury: The Farmington Mercury in Farmington, Connecticut, and Strolling Ballantyne, Strolling Firethorne and Fourth Ward Charlotte in Charlotte, North Carolina. People read them for council votes, police logs, schools, new businesses and weekend events.
How We Work
We tell you what we will build, then show you what it did: clicks, inquiries and how quickly each one was answered. Write to hello@mercurylocal.com to start.