Topic
Two publications cover the same Farmington, Connecticut police arrest log. One publishes weekly with five data fields and a wall of ads.
Peter Cellino·Apr 14, 2026
A single article attracts attention. Coverage accumulates it. The difference is the distance between a reader who found you once and a reader who comes back.
Peter Cellino·Mar 29, 2026
Every local news site looks the same — and sounds the same. The real competitive advantage isn't your CMS template. It's a documented editorial voice enforced at the production level.
Peter Cellino·Mar 28, 2026
A Headline That Outlived Its Truth — By Sunday morning, Sept. 14, families were strolling through Panda Fest eating noodles and snapping selfies.
Peter Cellino·Sep 14, 2025
The Nieman Lab recently published a look at Good Daily, a one-man operation flooding inboxes across 355 U.S. towns with AI-generated newsletters.
Peter Cellino·Aug 20, 2025
What Sets Our Election Hub Apart — Charlotte voters heading into the 2025 municipal races have no shortage of election coverage.
Peter Cellino·Aug 20, 2025
Why click-driven media failed—and what we're building instead.
Peter Cellino·Aug 7, 2025
Charlotte Voter Guides: Listing Names vs Explaining Power.
Peter Cellino·Aug 6, 2025
