Topic

AI & Agentic

We Built Our Own, No. 16. A publication as a source, not a destination.

Peter Cellino·Sep 26, 2026

We Built Our Own, No. 15. What I decided, what the machine built, what it got wrong.

Peter Cellino·Sep 26, 2026

We Built Our Own, No. 14. A new publication is a row in a table and a DNS record.

Peter Cellino·Sep 25, 2026

We Built Our Own, No. 08. Thousands of public profiles, built from the coverage.

Peter Cellino·Sep 17, 2026

We Built Our Own, No. 07. Thousands of sourced claims, one per sentence that needs one.

Peter Cellino·Sep 16, 2026

We Built Our Own, No. 02. 813 articles, 7,124 images, one platform. Built by one publisher and an AI.

Peter Cellino·Sep 11, 2026

We Built Our Own, No. 01. Where Mercury Local started, and why it could not stay there.

Peter Cellino·Sep 10, 2026

The Money Hole — Google and Facebook now take 63 percent of U.S. digital ad spend.

Peter Cellino·Jul 7, 2025