Plain-English breakdowns of the ad-tech stack: programmatic bidding, first-party data platforms, contextual AI, and everything in between. We translate jargon into insights you can use to reach engaged, privacy-respecting audiences.
The Observer’s owner describes targeted ads, cookies, and data sharing. Mercury Local rejects surveillance advertising. Here’s the privacy gap in Charlotte and why it matters to readers and businesses.
AI summaries are stealing traffic, digital ads are built on bad data, and publishers are left holding the bag. The Charlotte Mercury unpacks the collapse of the attention economy—and what comes next.
Tim Hwang says digital ads are a time bomb. We agree. Here’s why Mercury Local was designed to survive the collapse of the programmatic attention economy.
Cut through the cookie pop-ups. Learn what web cookies do, why most sites rely on them—and how Mercury Local delivers news without tracking crumbs.