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Mercury Local vs QC News: Why Our Election Hub Reads Differently

August 20, 2025 by Peter Cellino

Mercury Local’s Election 2025 hub delivers ad-free, in-depth guides and voter resources—unlike QC News’s cluttered feeds. A sharper, cleaner way to follow Charlotte’s races.

Categories Case Studies Tags Ads, Charlotte, Elections, journalism, media Leave a comment

Charlotte’s Privacy Gap: Why Mercury Local Refuses Surveillance Ads

August 20, 2025August 19, 2025 by Peter Cellino

The Observer’s owner describes targeted ads, cookies, and data sharing. Mercury Local rejects surveillance advertising. Here’s the privacy gap in Charlotte and why it matters to readers and businesses.

Categories Ad Technology, Privacy Tags adtech, charlotte-observer, journalism, mcclatchy, privacy, tracking

What Happens When Digital Advertising Collapses?

August 20, 2025July 28, 2025 by Peter Cellino

Tim Hwang says digital ads are a time bomb. We agree. Here’s why Mercury Local was designed to survive the collapse of the programmatic attention economy.

Categories Ad Technology Tags advertising, internet, journalism, media, privacy

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