What Happens When Digital Advertising Collapses?
Tim Hwang says digital ads are a time bomb. We agree. Here’s why Mercury Local was designed to survive the collapse of the programmatic attention economy.
advertising
How the Attention-Merchant Ad Model Bankrupted Local Newspapers
Interruptive ads once bankrolled local news. Big Tech swallowed the model, CPMs cratered, and hedge funds finished the job. Here’s how attention merchants gutted hometown papers—and what’s next.