Welcome to the Media & Press hub for Mercury Local — the parent company of The Charlotte Mercury, Strolling Ballantyne, and our other hyperlocal outlets. If you’re here, you probably want logos, facts, quotes, or a human to talk to. We can help with that.
Who We Are
Mercury Local is building a new kind of local news company:
- Privacy-first. No data brokers, no creepy ad tracking.
- Ad-supported, not ad-driven. We run ads that actually help our local partners and fit into the reader experience.
- Community-centered. We publish stories that matter in Charlotte and beyond, one neighborhood at a time.
- Slow journalism. Always last to breaking news — because thoughtful beats fast.
Our publications are built to prove that local journalism can thrive again — and that it can do so without selling out readers or overwhelming them with clutter.
Publications
- The Charlotte Mercury — regional coverage across Charlotte and Mecklenburg County.
- Strolling Ballantyne — hyperlocal news for the Ballantyne community.
- The Farmington Mercury (pilot) — hyperlocal coverage in Connecticut, testing models we’ll scale elsewhere.
Brand Assets
- Company Name: Mercury Local, LLC
- Founded: 2024
- Headquarters: Charlotte, NC
- Logo: Available upon request (no, please don’t crop our Twitter header).
- Style: Always “Mercury Local” (two words, capital M, capital L).
Key Contacts
- Press Inquiries: 📧 press@mercurylocal.com
- General Inquiries: 📧 hello@mercurylocal.com
- Advertising Partnerships: 📧 ads@mercurylocal.com
Factsheet
- Business Model: Ad-supported, first-party ads only. No programmatic networks, no tracking pixels.
- Funding: 100% from local and regional advertisers. We do not accept donations or subscriptions.
- Licensing: All original content is published under Creative Commons BY-ND 4.0.
- Hashtags: #LastToFirst | #WeAreCharlotte | #WeAreBallantyne
Boilerplate (for reporters)
Mercury Local is a Charlotte-based company reinventing local journalism for the digital age. Through publications like The Charlotte Mercury and Strolling Ballantyne, Mercury Local delivers privacy-first, ad-supported news that strengthens democracy, informs communities, and uplifts local businesses. By rejecting invasive ad tech and prioritizing thoughtful reporting over speed, Mercury Local offers a sustainable model for community-first journalism.
Contact
Mercury Local, LLC
520B North Poplar
Charlotte, NC 28202
📧 press@mercurylocal.com | 📧 hello@mercurylocal.com
🌐 mercurylocal.com
Bottom line: If you’re covering the future of news, advertising, or Charlotte itself, we’d love to talk. Just don’t call us a “content farm.” We’re building something sharper than that.