What Happens When Digital Advertising Collapses?
Tim Hwang says digital ads are a time bomb. We agree. Here’s why Mercury Local was designed to survive the collapse of the programmatic attention economy.
Month: July 2025
Local News Revenue Fix: AEO, SEO & LEO
Ads left; paywalls wobble. AEO, SEO, and LEO let local news capture traffic the duopoly cannot tax, finally covering its bills.
Charlotte Mercury Launches Today, Building Local News in Public
Charlotte Mercury debuts today, promising audits, open ledgers, and civic-grade reporting, while most chains bleed out local news. Here is how we’ll build in full view of the audience.
Understanding Web Cookies and Why Mercury Local Avoids Them
Cut through the cookie pop-ups. Learn what web cookies do, why most sites rely on them—and how Mercury Local delivers news without tracking crumbs.